Don Omar (aka “El Rey” and “King of Kings”) became one of the first reggaetonero superstars, thanks to his debut long-player, 2003’s platinum-certified The Last Don. Omar’s songs are, more often than not, different from those of his urbano peers. They tend to be socially conscious, deep, and worthy of reflection, set in melodic verses and hooky refrains, especially for socio-politically minded Latinos. Certainly he can fire up the party too, as proved by 2005’s “Reggaeton Latino” single, one of the genre’s first genuine crossover hits. (Its resulting album, King of Kings, landed at number seven on the Top 200, and topped both Top Latin Albums and Latin Pop Albums charts.) In 2017, he announced that he would retire after a series of concerts at the José Miguel Agrelot Coliseum in Puerto Rico. Instead, he followed his appearances with “Ramayana” (feat. Farruko), the lead-off single and video for 2019’s The Last Album. It topped the Latin charts and paved the way for another full-length, 2020’s Sociedad Secreta.




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