Evolution of latin music: a history you deserve to understand
Latin music is a cultural gem that has captivated hearts and moved bodies around the world. This musical genre encompasses a rich diversity of styles, rhythms and traditions that reflect the history and heritage of Latin America. From traditional mariachi melodies to vibrant contemporary reggaeton, this gnre has evolved over the centuries, and its impact endures in today’s global music. In this article, we will explore the fascinating history of music and how it has influenced the international music scene.
The latin music history begins at…
Indigenous and European roots
This history can be traced back to the indigenous and European roots that intertwined at the time of the encounter between the Old and New Worlds. Pre-Columbian instruments such as the quena and marimba fused with European influences such as the guitar and violin, giving rise to a new and vibrant sound. This cultural mix became the basis for musical genres such as the Cuban son and the Mexican huapango.
Then, African Influence and Salsa arrrived to stay!
Another crucial influence on this music came from African slavery. African rhythms and percussions were incorporated into music, creating genres such as salsa and cumbia. Salsa, with its origins in New York and Cuba, fused African rhythms with influences from jazz and popular music, creating a genre that still fills dance floors around the world today.
The Rise of Ranchera Music and the Bolero also began to steal hearts…
Throughout the 20th century, Latin music continued to evolve. Ranchera music, with its emphasis on guitar and emotive lyrics, became a symbol of Mexican culture. Iconic figures such as Vicente Fernández and Pedro Infante contributed to the legacy of ranchera music. Simultaneously, the bolero, a romantic genre, gained popularity throughout Latin America. Performers such as Lucho Gatica and Los Panchos captivated audiences with their passionate ballads.
Then came the rise of Salsa and Merengue
In the 1970s, salsa experienced a boom in New York. Figures such as Celia Cruz, Héctor Lavoe and Willie Colón took this genre to new levels of popularity. Salsa incorporates elements of jazz, Cuban son and Caribbean music, making it irresistible to dance to. Meanwhile, in the Dominican Republic, merengue became a musical phenomenon. With its infectious rhythm and festive lyrics, merengue spread internationally.
However, what we want to mention most is the Latin Music Explosion of the 1990s.
The 1990s marked a turning point in the history of Latin music. Genres such as reggaeton, Latin pop and tropical music gained ground. Ricky Martin, Shakira, and Enrique Iglesias became international Latin pop stars, bringing Latin music to non-Spanish speaking audiences around the world. Reggaeton, with its distinctive rhythmic base, emerged in Puerto Rico and quickly became a global phenomenon, with artists such as Daddy Yankee and Don Omar leading the movement.
And what has this timeline become? Nothing less than the 21st Century, where Fusion and Diversity reign
In the 21st century, Latin music continues to evolve and diversify. The fusion of genres has become commonplace, creating new hybrid styles. Reggaeton and Latin trap have merged to create a modern, urban sound, with artists such as Bad Bunny and J Balvin leading this trend. Latin music has also influenced pop music, with successful collaborations between Latin artists and international pop stars.
Latin music is a living testament to Latin America’s cultural richness and global influence. Throughout its history, it has absorbed and fused a wide range of influences, creating a vibrant and diverse musical palette that remains relevant today. From indigenous and European roots to African influence and contemporary trends, Latin music has left an indelible mark on the music world.
Moreover, in the 21st century, the Latin music industry has experienced a renaissance thanks to companies such as Saban Music. This label, founded by legendary producer Haim Saban, has been dedicated to fostering and supporting emerging Latin talent. Saban Music has played a vital role in promoting artists and genres that fuse musical traditions with a modern approach.





It`s influence has been felt in contemporary Latin music, where artists have the freedom to explore and create new sounds that continue to resonate with audiences around the world. In short, Latin music is an ever-evolving phenomenon that celebrates the richness of Latin American cultures and its global impact. As Latin music continues its journey through time, its legacy is forged in both its traditional roots and its adaptation to contemporary musical trends, with Saban Music playing an important role in this exciting journey.
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