HeyBroders: you have to know abour our new talent!

The newly formed cumbia boy band HeyBroders releases their first single “Más Que Tu Amigo.” This song marks the beginning of Saban Music Latin’s strategic partnership with Venezuelan producers Frank Santofimio and Ender Thomas, known as DeMasters, to develop a new era of music projects. The single and performance video are now available on all digital platforms.  

Amplifying the excitement of the single, the performance video captures the group’s chemistry in the studio as they record their first official single together and the background is the perfect introduction to HeyBroders and what is to come.  

Mas Que Tu Amigo - Hey Brothers

All about HeyBroders

How was HeyBroders debut?

HeyBroders remarkable debut as a group at this year’s Billboard Latin Music Awards underscored their burgeoning talent.

HeyBroders heralds a new era in Latin music, where cumbia takes center stage for an exhilarating revolution.

It´s important to say that “LO QUE VIENE ES CUMBIA, BABY!” act as a catchy slogan and a succinct representation of HeyBroders’ musical identity. This phrase captures the vibrant essence that defines their unique sound.

HeyBroders journey is not just about music; it’s a celebration of culture, unity, and the vibrant spirit of Latin music. Global cumbia sensation HeyBroders is set to ignite the world with their infectious energy and tropical rhythms.

Their Story: “¡LO QUE VIENE ES CUMBIA, BABY!”

Personifying the driving force behind their music, HeyBroders embodies the electrifying heartbeat of Cumbia. This pulsating energy infuses their compositions, creating a dynamic musical experience that transcends boundaries and resonates with diverse audiences.

Inspired by the infectious energy of Cumbia, Venezuelan producers Frank Santofimio and Ender Thomas, known as DeMasters, ignited the musical journey of HeyBroders. They are acclaimed for their collaborations with renowned artists like Camilo, Sebastian Yatra, Anitta, Ricky Martin, and Sting.

With a clear vision, HeyBroders seamlessly blends infectious Cumbia rhythms with the tropical beats that define their cultural roots.

heybroders Sabans Music Group

Pursuing their musical dreams, Frank Santofimio and Ender Thomas formed a band composed of four musicians: Ignacio Mendoza (Happy), Michael Reyes (Mike Reyes), Antony Tijerino (G Anthony), and Juan Guillermo (Jota G). Their fusion of cumbia with pop and electronic influences is set to captivate music lovers worldwide.

What to expect from them?

Beyond celebrating culture, unity, and the vibrant spirit of Latin music, HeyBroders invites everyone to join the fiesta. The Cumbia revolution has arrived, marking a joyful and inclusive musical movement.

With hits like “Más que tu amigo”, HeyBroders is here to stay, making their mark in Spanish-language music.

To learn more about this exciting new band, check out the Saban Music website.

If you want to know more about our precious artists, you can check the releases we launch every week here.

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DEMASTERS PRESENTS: “MODO ROMANTICO” FT. ZION&LENNOX AND EDEN MUÑOZ

PROJECT: VIDEO PRODUCT INTEGRATION

BRAND BENEFITS: EXPOSURE AND BRAND AWARENESS

ABOUT: Brand/Product integration in the music video, behind the scenes, exclusive product shots, and Brand activation during the shooting with exclusive benefits pre-during-post release.

SHOOTING DATE: February 2024

I want a chance
BEET ACOSTA: “MI CORA” PARA EL MUNDO

PROJECT: VIDEO PRODUCT INTEGRATION

BRAND BENEFITS: EXPOSURE AND BRAND AWARENESS

ABOUT: Brand/Product integration in the music video, behind the scenes, exclusive product shots, and Brand activation during the shooting with exclusive benefits pre-during-post release.

SHOOTING DATE: January 2024

 

I want a chance
HEY BRODERS FIRST OFFICIAL MUSIC VIDEO EXCLUSIVE

PROJECT: OFFICIAL PRESENTING AND BRAND/PRODUCT INTEGRATION

BRAND BENEFITS: BE THE FIRST BRAND TO DISCOVER AND PRESENT THE HOTTEST AND PROMISING CUMBIA BOY BAND

ABOUT: Presenting, brand/Product integration in the music video, product shots, social media posts and Brand activation during the shooting with exclusive benefits pre-during-post release.

SHOOTING DATE: January 2024

I want a chance
CHESCA BRAND/PRODUCT PLACEMENT INTEGRATION IN MUSIC VIDEO

PROJECT: VIDEO PRODUCT INTEGRATION

BRAND BENEFITS: EXPOSURE AND BRAND AWARENESS

ABOUT: Brand/Product integration in the music video, behind the scenes, exclusive product shots, and Brand activation during the shooting with exclusive benefits pre-during-post release.

SHOOTING DATE: January 2024

I want a chance
michael

Michael Gabriel Reyes Ocando was born on October 10, 1995, in Caracas and feels like the older brother of his groupmates. From a young age, he felt a deep passion for music. From a very young age, he sang songs in the car with his mother and showed a particular affinity for music. Although initially, music was a hobby, over time, Michael understood its influence and power in people’s lives, which intensified his interest. The musical influence also came from his family, with an uncle who was a singer, which further inspired him. About seven years ago, Michael began taking singing lessons to perfect his vocal skills. Despite opportunities in acting, including a leading role in a successful Venezuelan soap opera called “Para Verte Mejor,” his true passion has always been music. Over the last five years, he released several songs, including two tracks in collaboration with the producer George Noriega, known for his work with Ricky Martin and Shakira.

jota g

Juan Guillermo Domínguez Arismendi (Jota G.) was born on December 20, 2001, in Caracas, Venezuela. His journey in music began at the early age of four when he started playing the guitar, bass, piano, and singing. Currently, he is pursuing a career in audio production. Despite spending his childhood in Los Teques, Miranda state, Venezuela, he identifies more with Valencia, Carabobo, where he lived during his adolescence and where his family currently resides. After living in France for almost two years, where he initially planned to study computer and electronic engineering, Juan Guillermo decided to follow his true passion, music and returned to Venezuela. He has been living in Miami for two months now. Despite a brief detour into computer and electronic engineering in France, music has always been an integral part of his life. Ultimately, he realized that music was his true passion and chose to pursue that path.

IGNACIO

Ignacio Adalberto Mendoza Hernández, known as Happy, was born on July 5, 2004, in Lechería, Venezuela. Music was always present in his family from a young age, but it wasn’t until he was 14 that he considered it his vocation when he discovered his passion. From that moment, Ignacio began playing the guitar and producing his own music, falling in love with the creative process. Despite differences with his parents, who urged him to finish school before fully dedicating himself to music, Ignacio officially embarked on his musical career in 2020 in Venezuela, forming a band and performing in various states of his country. Later, he moved to Miami, where his mother had been living for two years, and received a call from Frank, who showed interest in his career and introduced him to the HeyBroders project. Initially, Ignacio was unsure about joining a group, but after understanding the project’s vision, listening to the music, and meeting the other members, he decided to give it a chance. 

ANTHONY

Gerald Anthony Arauz Tijerino, also known as G Anthony, was born on January 15, 2002, in Managua, Nicaragua. His musical journey began later compared to some of his peers. Initially, he focused on composition and writing, creating poems in school and experimenting with rap with friends and siblings. Over time, his interest in music grew, and he found it a form of expression and peace. Anthony played a crucial role in the inception of the “Hey Broders” project by presenting a song called “Relación” to the producers. From there, the project’s story began to take shape, with the idea of creating a fresh and unique cumbia group in the genre. He arrived in Miami about a year ago, in November, after living in Las Vegas. His move to Miami was driven by the opportunity and potential of the musical project that was taking shape in the city.