HeyBroders: you have to know abour our new talent!
The newly formed cumbia boy band HeyBroders releases their first single “Más Que Tu Amigo.” This song marks the beginning of Saban Music Latin’s strategic partnership with Venezuelan producers Frank Santofimio and Ender Thomas, known as DeMasters, to develop a new era of music projects. The single and performance video are now available on all digital platforms.
Amplifying the excitement of the single, the performance video captures the group’s chemistry in the studio as they record their first official single together and the background is the perfect introduction to HeyBroders and what is to come.
All about HeyBroders
How was HeyBroders debut?
HeyBroders remarkable debut as a group at this year’s Billboard Latin Music Awards underscored their burgeoning talent.
It´s important to say that “LO QUE VIENE ES CUMBIA, BABY!” act as a catchy slogan and a succinct representation of HeyBroders’ musical identity. This phrase captures the vibrant essence that defines their unique sound.
HeyBroders journey is not just about music; it’s a celebration of culture, unity, and the vibrant spirit of Latin music. Global cumbia sensation HeyBroders is set to ignite the world with their infectious energy and tropical rhythms.
Their Story: “¡LO QUE VIENE ES CUMBIA, BABY!”
Personifying the driving force behind their music, HeyBroders embodies the electrifying heartbeat of Cumbia. This pulsating energy infuses their compositions, creating a dynamic musical experience that transcends boundaries and resonates with diverse audiences.
Inspired by the infectious energy of Cumbia, Venezuelan producers Frank Santofimio and Ender Thomas, known as DeMasters, ignited the musical journey of HeyBroders. They are acclaimed for their collaborations with renowned artists like Camilo, Sebastian Yatra, Anitta, Ricky Martin, and Sting.
Pursuing their musical dreams, Frank Santofimio and Ender Thomas formed a band composed of four musicians: Ignacio Mendoza (Happy), Michael Reyes (Mike Reyes), Antony Tijerino (G Anthony), and Juan Guillermo (Jota G). Their fusion of cumbia with pop and electronic influences is set to captivate music lovers worldwide.
What to expect from them?
Beyond celebrating culture, unity, and the vibrant spirit of Latin music, HeyBroders invites everyone to join the fiesta. The Cumbia revolution has arrived, marking a joyful and inclusive musical movement.
To learn more about this exciting new band, check out the Saban Music website.
If you want to know more about our precious artists, you can check the releases we launch every week here.