Heybroders

“¡LO QUE VIENE ES CUMBIA, BABY!” HeyBroders personifies the driving force of their music, which is none other than the electrifying heartbeat of Cumbia. Rooted in the essence of joy and an unending celebration, HeyBroders’ musical journey was ignited by the ambitious dream of Venezuelan producers Frank Santofimio and Ender Thomas, known as DeMasters, both acclaimed for their collaborations with renowned artists such as Camilo, Sebastian Yatra, Anitta, Ricky Martin, and Sting. Their vision was clear: to craft a Latin boy band that seamlessly wove together the infectious rhythms of Cumbia with the tropical beats that define their cultural roots.

This dream was meticulously honed over the course of a year, resulting in a musical odyssey that now stands poised to captivate the world. The project brought together four exceptionally talented musicians, each with their own unique musical trajectory, who quickly resonated with Frank and Ender’s groundbreaking vision. These musical virtuosos are none other than Ignacio Mendoza (Happy), Michael Reyes (Mike Reyes), Antony Tijerino (G Anthony) and Juan Guillermo (Jota G).

HeyBroders made their unforgettable debut as a group during the Billboard Latin Music Awards week, etching an indelible mark on the audience’s hearts with their vibrant and infectious performance. This momentous occasion marked the commencement of a new era in Latin music, where the fusion of Cumbia and tropical rhythms took center stage, setting the stage for an exhilarating musical revolution.

However, HeyBroders’ journey is not just about music; it’s a celebration of culture, unity, and the vibrant spirit of Latin music. This captivating boy band is ready to unleash a storm upon the world, spreading their infectious energy and tropical rhythms to every corner of the globe. With “LO QUE VIENE ES CUMBIA, BABY!” As their rallying cry, HeyBroders embodies the soul of a musical movement that is as exhilarating as it is unstoppable. Get ready to join the fiesta because the Cumbia revolution has arrived!

meet the broders

G Anthony

@ganthonymusic

Happy

@happymusike

Jota g

@jotagmusica_

Michael

@oficialmike

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ANTHONY

Gerald Anthony Arauz Tijerino, also known as G Anthony, was born on January 15, 2002, in Managua, Nicaragua. His musical journey began later compared to some of his peers. Initially, he focused on composition and writing, creating poems in school and experimenting with rap with friends and siblings. Over time, his interest in music grew, and he found it a form of expression and peace. Anthony played a crucial role in the inception of the “Hey Broders” project by presenting a song called “Relación” to the producers. From there, the project’s story began to take shape, with the idea of creating a fresh and unique cumbia group in the genre. He arrived in Miami about a year ago, in November, after living in Las Vegas. His move to Miami was driven by the opportunity and potential of the musical project that was taking shape in the city.

IGNACIO

Ignacio Adalberto Mendoza Hernández, known as Happy, was born on July 5, 2004, in Lechería, Venezuela. Music was always present in his family from a young age, but it wasn’t until he was 14 that he considered it his vocation when he discovered his passion. From that moment, Ignacio began playing the guitar and producing his own music, falling in love with the creative process. Despite differences with his parents, who urged him to finish school before fully dedicating himself to music, Ignacio officially embarked on his musical career in 2020 in Venezuela, forming a band and performing in various states of his country. Later, he moved to Miami, where his mother had been living for two years, and received a call from Frank, who showed interest in his career and introduced him to the HeyBroders project. Initially, Ignacio was unsure about joining a group, but after understanding the project’s vision, listening to the music, and meeting the other members, he decided to give it a chance. 

jota g

Juan Guillermo Domínguez Arismendi (Jota G.) was born on December 20, 2001, in Caracas, Venezuela. His journey in music began at the early age of four when he started playing the guitar, bass, piano, and singing. Currently, he is pursuing a career in audio production. Despite spending his childhood in Los Teques, Miranda state, Venezuela, he identifies more with Valencia, Carabobo, where he lived during his adolescence and where his family currently resides. After living in France for almost two years, where he initially planned to study computer and electronic engineering, Juan Guillermo decided to follow his true passion, music and returned to Venezuela. He has been living in Miami for two months now. Despite a brief detour into computer and electronic engineering in France, music has always been an integral part of his life. Ultimately, he realized that music was his true passion and chose to pursue that path.

michael

Michael Gabriel Reyes Ocando was born on October 10, 1995, in Caracas and feels like the older brother of his groupmates. From a young age, he felt a deep passion for music. From a very young age, he sang songs in the car with his mother and showed a particular affinity for music. Although initially, music was a hobby, over time, Michael understood its influence and power in people’s lives, which intensified his interest. The musical influence also came from his family, with an uncle who was a singer, which further inspired him. About seven years ago, Michael began taking singing lessons to perfect his vocal skills. Despite opportunities in acting, including a leading role in a successful Venezuelan soap opera called “Para Verte Mejor,” his true passion has always been music. Over the last five years, he released several songs, including two tracks in collaboration with the producer George Noriega, known for his work with Ricky Martin and Shakira.

DEMASTERS PRESENTS: “MODO ROMANTICO” FT. ZION&LENNOX AND EDEN MUÑOZ

PROJECT: VIDEO PRODUCT INTEGRATION

BRAND BENEFITS: EXPOSURE AND BRAND AWARENESS

ABOUT: Brand/Product integration in the music video, behind the scenes, exclusive product shots, and Brand activation during the shooting with exclusive benefits pre-during-post release.

SHOOTING DATE: February 2024

BEET ACOSTA: “MI CORA” PARA EL MUNDO

PROJECT: VIDEO PRODUCT INTEGRATION

BRAND BENEFITS: EXPOSURE AND BRAND AWARENESS

ABOUT: Brand/Product integration in the music video, behind the scenes, exclusive product shots, and Brand activation during the shooting with exclusive benefits pre-during-post release.

SHOOTING DATE: January 2024

 

HEY BRODERS FIRST OFFICIAL MUSIC VIDEO EXCLUSIVE

PROJECT: OFFICIAL PRESENTING AND BRAND/PRODUCT INTEGRATION

BRAND BENEFITS: BE THE FIRST BRAND TO DISCOVER AND PRESENT THE HOTTEST AND PROMISING CUMBIA BOY BAND

ABOUT: Presenting, brand/Product integration in the music video, product shots, social media posts and Brand activation during the shooting with exclusive benefits pre-during-post release.

SHOOTING DATE: January 2024

CHESCA BRAND/PRODUCT PLACEMENT INTEGRATION IN MUSIC VIDEO

PROJECT: VIDEO PRODUCT INTEGRATION

BRAND BENEFITS: EXPOSURE AND BRAND AWARENESS

ABOUT: Brand/Product integration in the music video, behind the scenes, exclusive product shots, and Brand activation during the shooting with exclusive benefits pre-during-post release.

SHOOTING DATE: January 2024