meet the team
Gustavo lopez
CEO, Saban Music Latin
Gustavo Lopez, CEO of Saban Music Latin, draws on 25 years of music industry experience to facilitate connections between artists and partners, offering a range of services from distribution to live event curation. He founded Talento Uno Music and was EVP/GM of Universal Music Latin Entertainment. As founder of Machete Music, he boosted artists like Daddy Yankee. Recognized by Billboard, Gustavo speaks at key music conferences, contributing to Latin music’s growth. Originally from Puerto Rico, he began his music career at 15 and holds a Business Administration and Marketing degree from California State University Northridge.
TODD VON MENDE
CFO, Saban Music Latin
Todd von Mende, CFO of Saban Music Group, leads financial strategy and operations, acting as the finance link between Saban Music Group and Saban Capital Group. With a background in music, media, entertainment, and technology, he was previously CFO at ACTV8me and held senior roles at DreamWorks Animation, Capitol Music Group, and Universal Music Group. His career began at The Walt Disney Company. Todd von Mende holds an MBA from the Leeds School of Business at the University of Colorado and a Bachelor of Science in Business Administration from San Diego State University. He resides in Studio City with his family.
Alejandro Reglero
EVP & GM, Latin
Saban Music Latin has appointed esteemed executive and trusted hitmaker Alejandro Reglero as the Head of Saban Music Latin in the role of EVP and General Manager. Mr. Reglero will spearhead A&R, marketing, and operations for the Latin division. Mr. Reglero brings over 25 years of hit-making success for some of Latin music’s most prominent artists.
Alejandro Reglero spent the past decade at Sony Music US Latin where he served as Vice President of A&R. Throughout his illustrious career, he has worked with A-list award-winning superstars such as Enrique Iglesias, Mau & Ricky, Camilo, Jennifer Lopez, Bomba Estereo, Prince Royce, Evaluna Montaner, Yandel, Ricardo Montaner, Becky G, Natti Natasha, Rauw Alejandro, Carlos Vives, and Gloria Estefan, to name a few.
AUGUSTO MENDOZA
Head of Commercial & Business Development
Augusto Mendoza is the Head of Commercial Revenue and Business Development at Saban Music Latin. He leads global sales strategy, cultivating new business relations and enhancing brand partnerships, sync, merchandising, and live events. With 15+ years in Latin music and entertainment, he managed key partnerships across regions like Mexico, Caribbean, and the US Hispanic market. Previously Director at Sony Music Entertainment CAC, he achieved successes with clients like Coca-Cola, DIAGEO, and Nestlé, benefiting artists like Enrique Iglesias and Nicky Jam. Augusto, from Mexico City, holds an MBA, a Bachelor’s degree in Business Administration, and is based in Miami, FL, where he enjoys music, sports, public speaking, and family time.
EDDY LACA
SVP Commercial Affairs, Saban Music Group
Eddy Laca serves as SVP Commercial Affairs for Saban Music Group. In this role, Eddy develops and maintains relationships with monetization partners including Spotify, YouTube and Apple, as well as builds existing and new income streams in relation to recorded content. Most recently, Eddy was Head of Commercial Affairs at Talento Uno Music.
Prior to that, he held a number of roles at Universal Music Group including VP of Sales and Director of Commercial Partnerships
LIZ LEYVA
VP, Latin Marketing
Elizabeth “Liz” Leyva is the Vice President of Latin Marketing at Saban Music Group, leading a new era for Latin artists alongside Saban Music Group CEO & EVP. Her role involves driving artist development through creative marketing campaigns, ensuring maximum exposure to targeted consumers. With 15+ years in Latin music and entertainment, Ms. Leyva’s impact spans executive roles at Universal Music Latin Entertainment, NBC Universal, and Sony Music US Latin. She ignited success for artists like Becky G, Natti Natasha, Jennifer Lopez, and REIK. Her contributions extend to artist development, including Joss Favela and LALI, as well as collaborations with legends like Vicente Fernandez. Born in Torrance, CA,
Cristobal brito
Senior Director A&R, Latin
Puerto Rican Born Music Executive with a strong creative profile who believes music should be experienced not just heard. Cristobal Brito was the former Director of Publishing for Rimas. In addition to an extensive Music Publishing and A&R career Cristobal is the Co-founder of Good Family Group a Producer and Songwriter management company who currently holds a roster of Jon The Producer 1x Latin Grammy Award Winner 2020 and Palace 2x Latin Grammy Award Winner 2021 (“ Asi Dios Lo Quiso” Ricardo Montaner and Juan Luis Guerra).
RODOLFO RODRIGUEZ
VP CREATIVE
HAMIK FARHADIAN
VP, ACCOUNTING
LUCIANA BARBIERI
DIGITAL MARKETING MANAGER
AMERIKA COLOMBO
A&R MANAGER
ARIANNA BADOCCHI
COMMERCE AND MARKETING COORDINATOR
