meet the team

GUSTAVO SEO SABAN MUSIC LATIN

Gustavo lopez

CEO, Saban Music Latin

Gustavo Lopez, CEO of Saban Music Latin, draws on 25 years of music industry experience to facilitate connections between artists and partners, offering a range of services from distribution to live event curation. He founded Talento Uno Music and was EVP/GM of Universal Music Latin Entertainment. As founder of Machete Music, he boosted artists like Daddy Yankee. Recognized by Billboard, Gustavo speaks at key music conferences, contributing to Latin music’s growth. Originally from Puerto Rico, he began his music career at 15 and holds a Business Administration and Marketing degree from California State University Northridge.

TODD VON MENDE CFO SABAN MUSIC

TODD VON MENDE

CFO, Saban Music Latin

Todd von Mende, CFO of Saban Music Group, leads financial strategy and operations, acting as the finance link between Saban Music Group and Saban Capital Group. With a background in music, media, entertainment, and technology, he was previously CFO at ACTV8me and held senior roles at DreamWorks Animation, Capitol Music Group, and Universal Music Group. His career began at The Walt Disney Company. Todd von Mende holds an MBA from the Leeds School of Business at the University of Colorado and a Bachelor of Science in Business Administration from San Diego State University. He resides in Studio City with his family.

alejandro reglero

Alejandro Reglero

EVP & GM, Latin

Saban Music Latin has appointed esteemed executive and trusted hitmaker Alejandro Reglero as the Head of Saban Music Latin in the role of EVP and General Manager. Mr. Reglero will spearhead A&R, marketing, and operations for the Latin division. Mr. Reglero brings over 25 years of hit-making success for some of Latin music’s most prominent artists.

Alejandro Reglero spent the past decade at Sony Music US Latin where he served as Vice President of A&R. Throughout his illustrious career, he has worked with A-list award-winning superstars such as Enrique Iglesias, Mau & Ricky, Camilo, Jennifer Lopez, Bomba Estereo, Prince Royce, Evaluna Montaner, Yandel, Ricardo Montaner, Becky G, Natti Natasha, Rauw Alejandro, Carlos Vives, and Gloria Estefan, to name a few.

AUGUSTO MENDOZA

AUGUSTO MENDOZA

Head of Commercial & Business Development

Augusto Mendoza is the Head of Commercial Revenue and Business Development at Saban Music Latin. He leads global sales strategy, cultivating new business relations and enhancing brand partnerships, sync, merchandising, and live events. With 15+ years in Latin music and entertainment, he managed key partnerships across regions like Mexico, Caribbean, and the US Hispanic market. Previously Director at Sony Music Entertainment CAC, he achieved successes with clients like Coca-Cola, DIAGEO, and Nestlé, benefiting artists like Enrique Iglesias and Nicky Jam. Augusto, from Mexico City, holds an MBA, a Bachelor’s degree in Business Administration, and is based in Miami, FL, where he enjoys music, sports, public speaking, and family time.

Eddy Laca

EDDY LACA

SVP Commercial Affairs, Saban Music Latin

Eddy Laca serves as SVP Commercial Affairs for Saban Music Group. In this role, Eddy develops and maintains relationships with monetization partners including Spotify, YouTube and Apple, as well as builds existing and new income streams in relation to recorded content. Most recently, Eddy was Head of Commercial Affairs at Talento Uno Music.

Prior to that, he held a number of roles at Universal Music Group including VP of Sales and Director of Commercial Partnerships

Sara Frisch

SVP, Business & Legal Affairs

Sara Frisch, the SVP of Business and Legal affairs at Saban Music Latin, is a dynamic force at the intersection of law and creativity in the music industry. Her experience spans artist and label representation, venue management, and working in-house at a major label, an indie label, and a global distributor. Sara actively seeks innovative ways to support artists, protect intellectual property, and forge groundbreaking partnerships to drive the company’s success, but it is her passion for music and the people behind it that makes her an asset to the team beyond her job title.

liz leyva

LIZ LEYVA

VP, Latin Marketing

Elizabeth “Liz” Leyva is the Vice President of Latin Marketing at Saban Music Group, leading a new era for Latin artists alongside Saban Music Group CEO & EVP. Her role involves driving artist development through creative marketing campaigns, ensuring maximum exposure to targeted consumers. With 15+ years in Latin music and entertainment, Ms. Leyva’s impact spans executive roles at Universal Music Latin Entertainment, NBC Universal, and Sony Music US Latin. She ignited success for artists like Becky G, Natti Natasha, Jennifer Lopez, and REIK. Her contributions extend to artist development, including Joss Favela and LALI, as well as collaborations with legends like Vicente Fernandez. Born in Torrance, CA, 

Rodolfo Rodriguez

rodolfo Rodriguez

VP, Creative

Rodolfo Rodriguez is the VP of Creative at Saban Music Latin with over 13 years of immersive experience weaving through film, TV, and music videos. Rodolfo brings a visionary touch to the intersection of sound and visuals. His background in animation adds a dynamic layer to his creative palette, while his involvement in film festivals showcases a commitment to pushing artistic boundaries. A trailblazer in crafting immersive audio-visual experiences. Rodolfo continues to shape the landscape of entertainment with a harmonious blend of creativity and strategic vision.

HAMIK FARHADIAN

HAMIK FARHADIAN

VP, ACCOUNTING

Luciana Barbieri

LUCIANA BARBIERI

DIGITAL MARKETING MANAGER

AMERIKA COLOMBO

AMERIKA COLOMBO

A&R MANAGER

ARIANNA BADOCCHI

ARIANNA BADOCCHI

COMMERCE AND MARKETING COORDINATOR

GABBY RUDELIR

GABBY RUDELIR

EXECITIVE ASSISTANT

DEMASTERS PRESENTS: “MODO ROMANTICO” FT. ZION&LENNOX AND EDEN MUÑOZ

PROJECT: VIDEO PRODUCT INTEGRATION

BRAND BENEFITS: EXPOSURE AND BRAND AWARENESS

ABOUT: Brand/Product integration in the music video, behind the scenes, exclusive product shots, and Brand activation during the shooting with exclusive benefits pre-during-post release.

SHOOTING DATE: February 2024

BEET ACOSTA: “MI CORA” PARA EL MUNDO

PROJECT: VIDEO PRODUCT INTEGRATION

BRAND BENEFITS: EXPOSURE AND BRAND AWARENESS

ABOUT: Brand/Product integration in the music video, behind the scenes, exclusive product shots, and Brand activation during the shooting with exclusive benefits pre-during-post release.

SHOOTING DATE: January 2024

 

HEY BRODERS FIRST OFFICIAL MUSIC VIDEO EXCLUSIVE

PROJECT: OFFICIAL PRESENTING AND BRAND/PRODUCT INTEGRATION

BRAND BENEFITS: BE THE FIRST BRAND TO DISCOVER AND PRESENT THE HOTTEST AND PROMISING CUMBIA BOY BAND

ABOUT: Presenting, brand/Product integration in the music video, product shots, social media posts and Brand activation during the shooting with exclusive benefits pre-during-post release.

SHOOTING DATE: January 2024

CHESCA BRAND/PRODUCT PLACEMENT INTEGRATION IN MUSIC VIDEO

PROJECT: VIDEO PRODUCT INTEGRATION

BRAND BENEFITS: EXPOSURE AND BRAND AWARENESS

ABOUT: Brand/Product integration in the music video, behind the scenes, exclusive product shots, and Brand activation during the shooting with exclusive benefits pre-during-post release.

SHOOTING DATE: January 2024

michael

Michael Gabriel Reyes Ocando was born on October 10, 1995, in Caracas and feels like the older brother of his groupmates. From a young age, he felt a deep passion for music. From a very young age, he sang songs in the car with his mother and showed a particular affinity for music. Although initially, music was a hobby, over time, Michael understood its influence and power in people’s lives, which intensified his interest. The musical influence also came from his family, with an uncle who was a singer, which further inspired him. About seven years ago, Michael began taking singing lessons to perfect his vocal skills. Despite opportunities in acting, including a leading role in a successful Venezuelan soap opera called “Para Verte Mejor,” his true passion has always been music. Over the last five years, he released several songs, including two tracks in collaboration with the producer George Noriega, known for his work with Ricky Martin and Shakira.

jota g

Juan Guillermo Domínguez Arismendi (Jota G.) was born on December 20, 2001, in Caracas, Venezuela. His journey in music began at the early age of four when he started playing the guitar, bass, piano, and singing. Currently, he is pursuing a career in audio production. Despite spending his childhood in Los Teques, Miranda state, Venezuela, he identifies more with Valencia, Carabobo, where he lived during his adolescence and where his family currently resides. After living in France for almost two years, where he initially planned to study computer and electronic engineering, Juan Guillermo decided to follow his true passion, music and returned to Venezuela. He has been living in Miami for two months now. Despite a brief detour into computer and electronic engineering in France, music has always been an integral part of his life. Ultimately, he realized that music was his true passion and chose to pursue that path.

IGNACIO

Ignacio Adalberto Mendoza Hernández, known as Happy, was born on July 5, 2004, in Lechería, Venezuela. Music was always present in his family from a young age, but it wasn’t until he was 14 that he considered it his vocation when he discovered his passion. From that moment, Ignacio began playing the guitar and producing his own music, falling in love with the creative process. Despite differences with his parents, who urged him to finish school before fully dedicating himself to music, Ignacio officially embarked on his musical career in 2020 in Venezuela, forming a band and performing in various states of his country. Later, he moved to Miami, where his mother had been living for two years, and received a call from Frank, who showed interest in his career and introduced him to the HeyBroders project. Initially, Ignacio was unsure about joining a group, but after understanding the project’s vision, listening to the music, and meeting the other members, he decided to give it a chance. 

ANTHONY

Gerald Anthony Arauz Tijerino, also known as G Anthony, was born on January 15, 2002, in Managua, Nicaragua. His musical journey began later compared to some of his peers. Initially, he focused on composition and writing, creating poems in school and experimenting with rap with friends and siblings. Over time, his interest in music grew, and he found it a form of expression and peace. Anthony played a crucial role in the inception of the “Hey Broders” project by presenting a song called “Relación” to the producers. From there, the project’s story began to take shape, with the idea of creating a fresh and unique cumbia group in the genre. He arrived in Miami about a year ago, in November, after living in Las Vegas. His move to Miami was driven by the opportunity and potential of the musical project that was taking shape in the city.