meet the team
CEO, Saban Music Latin
Gustavo Lopez, CEO of Saban Music Latin, draws on 25 years of music industry experience to facilitate connections between artists and partners, offering a range of services from distribution to live event curation. He founded Talento Uno Music and was EVP/GM of Universal Music Latin Entertainment. As founder of Machete Music, he boosted artists like Daddy Yankee. Recognized by Billboard, Gustavo speaks at key music conferences, contributing to Latin music’s growth. Originally from Puerto Rico, he began his music career at 15 and holds a Business Administration and Marketing degree from California State University Northridge.
TODD VON MENDE
CFO, Saban Music Latin
Todd von Mende, CFO of Saban Music Group, leads financial strategy and operations, acting as the finance link between Saban Music Group and Saban Capital Group. With a background in music, media, entertainment, and technology, he was previously CFO at ACTV8me and held senior roles at DreamWorks Animation, Capitol Music Group, and Universal Music Group. His career began at The Walt Disney Company. Todd von Mende holds an MBA from the Leeds School of Business at the University of Colorado and a Bachelor of Science in Business Administration from San Diego State University. He resides in Studio City with his family.
EVP & GM, Latin
Saban Music Latin has appointed esteemed executive and trusted hitmaker Alejandro Reglero as the Head of Saban Music Latin in the role of EVP and General Manager. Mr. Reglero will spearhead A&R, marketing, and operations for the Latin division. Mr. Reglero brings over 25 years of hit-making success for some of Latin music’s most prominent artists.
Alejandro Reglero spent the past decade at Sony Music US Latin where he served as Vice President of A&R. Throughout his illustrious career, he has worked with A-list award-winning superstars such as Enrique Iglesias, Mau & Ricky, Camilo, Jennifer Lopez, Bomba Estereo, Prince Royce, Evaluna Montaner, Yandel, Ricardo Montaner, Becky G, Natti Natasha, Rauw Alejandro, Carlos Vives, and Gloria Estefan, to name a few.
Head of Commercial & Business Development
Augusto Mendoza is the Head of Commercial Revenue and Business Development at Saban Music Latin. He leads global sales strategy, cultivating new business relations and enhancing brand partnerships, sync, merchandising, and live events. With 15+ years in Latin music and entertainment, he managed key partnerships across regions like Mexico, Caribbean, and the US Hispanic market. Previously Director at Sony Music Entertainment CAC, he achieved successes with clients like Coca-Cola, DIAGEO, and Nestlé, benefiting artists like Enrique Iglesias and Nicky Jam. Augusto, from Mexico City, holds an MBA, a Bachelor’s degree in Business Administration, and is based in Miami, FL, where he enjoys music, sports, public speaking, and family time.
SVP Commercial Affairs, Saban Music Latin
Eddy Laca serves as SVP Commercial Affairs for Saban Music Group. In this role, Eddy develops and maintains relationships with monetization partners including Spotify, YouTube and Apple, as well as builds existing and new income streams in relation to recorded content. Most recently, Eddy was Head of Commercial Affairs at Talento Uno Music.
Prior to that, he held a number of roles at Universal Music Group including VP of Sales and Director of Commercial Partnerships
SVP, Business & Legal Affairs
Sara Frisch, the SVP of Business and Legal affairs at Saban Music Latin, is a dynamic force at the intersection of law and creativity in the music industry. Her experience spans artist and label representation, venue management, and working in-house at a major label, an indie label, and a global distributor. Sara actively seeks innovative ways to support artists, protect intellectual property, and forge groundbreaking partnerships to drive the company’s success, but it is her passion for music and the people behind it that makes her an asset to the team beyond her job title.
VP, Latin Marketing
Elizabeth “Liz” Leyva is the Vice President of Latin Marketing at Saban Music Group, leading a new era for Latin artists alongside Saban Music Group CEO & EVP. Her role involves driving artist development through creative marketing campaigns, ensuring maximum exposure to targeted consumers. With 15+ years in Latin music and entertainment, Ms. Leyva’s impact spans executive roles at Universal Music Latin Entertainment, NBC Universal, and Sony Music US Latin. She ignited success for artists like Becky G, Natti Natasha, Jennifer Lopez, and REIK. Her contributions extend to artist development, including Joss Favela and LALI, as well as collaborations with legends like Vicente Fernandez. Born in Torrance, CA,
Rodolfo Rodriguez is the VP of Creative at Saban Music Latin with over 13 years of immersive experience weaving through film, TV, and music videos. Rodolfo brings a visionary touch to the intersection of sound and visuals. His background in animation adds a dynamic layer to his creative palette, while his involvement in film festivals showcases a commitment to pushing artistic boundaries. A trailblazer in crafting immersive audio-visual experiences. Rodolfo continues to shape the landscape of entertainment with a harmonious blend of creativity and strategic vision.